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Selling Your Home

At Compass, we empower our agents with data-driven technology, revolutionizing the home buying experience. Since launching in 2012, we've assembled a robust team of experts — engineers, analysts, strategists, and marketers —to simplify the process and enlighten buyers. Now a top-five brokerage in cities nationwide, we're delivering on my promise from coast to coast.

Selling Your Home:

1. Position

  • Evaluate comparable homes

  • Analyze market trends

  • Competitively Price

  • Discuss closing costs

2. Prepare

  • Marketing Strategy

  • Listing preparation (staging, repairs, maintenance, photography)

  • Inspections

  • Disclosures

  • Neighborhood questionnaires

3. Launch

  • MLS and syndication

  • Networking

  • Signage

  • Broker promotions

4. Market

  • Print and digital advertising

  • Print collateral

  • Targeted mailers and email campaigns

  • Social Media Marketing

  • Website

5. Show

  • Broker events

  • Open houses

  • Lead follow-up

  • Gather prospective buyer feedback

6. Update

  • Client progress reports

  • Listing statistics

  • Consider offer date

7. Negotiate

  • Acceptance of price

  • Contingency removals

  • Timeline management

  • Escrow fees and closing costs

8. Escrow

  • Complete potential inspections

  • Prepare title transfer

  • Complete fully executed disclosures

9. Close

  • Sales report

  • Sign

  • Record

  • Celebrate!

Staging

When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal.

Compass Concierge Program

Compass covers the upfront cost of select services than can increase your home's selling price. From deep-cleaning to cosmetic renovations, we'll work together to elevate your home's value and create a tailored plan to maximize its potential on the market.

Services may include:

  • Staging
  • Deep-cleaning
  • Organizing
  • Cosmetic renovations
  • Decluttering
  • Landscaping
  • Painting

Work With Craig & Max

With nearly a decade of San Francisco real estate marketing experience, Craig & Max pair Craig’s deep San Francisco market knowledge and proven negotiating skills with Max’s strategic marketing and design expertise to guide San Francisco home buyers and San Francisco home sellers through every step of the process.
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