Selling Your Home

At Compass, we empower our agents with data-driven technology, revolutionizing the home buying experience. Since launching in 2012, we've assembled a robust team of experts — engineers, analysts, strategists, and marketers —to simplify the process and enlighten buyers. Now a top-five brokerage in cities nationwide, we're delivering on my promise from coast to coast.


Selling Your Home:

1. Position

  • Evaluate comparable homes

  • Analyze market trends

  • Competitively Price

  • Discuss closing costs

2. Prepare

  • Marketing Strategy

  • Listing preparation (staging, repairs, maintenance, photography)

  • Inspections

  • Disclosures

  • Neighborhood questionnaires

3. Launch

  • MLS and syndication

  • Networking

  • Signage

  • Broker promotions

4. Market

  • Print and digital advertising

  • Print collateral

  • Targeted mailers and email campaigns

  • Social Media Marketing

  • Website

5. Show

  • Broker events

  • Open houses

  • Lead follow-up

  • Gather prospective buyer feedback

6. Update

  • Client progress reports

  • Listing statistics

  • Consider offer date

7. Negotiate

  • Acceptance of price

  • Contingency removals

  • Timeline management

  • Escrow fees and closing costs

8. Escrow

  • Complete potential inspections

  • Prepare title transfer

  • Complete fully executed disclosures

9. Close

  • Sales report

  • Sign

  • Record

  • Celebrate!

Staging

When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal.

Compass Concierge Program

Compass covers the upfront cost of select services than can increase your home's selling price. From deep-cleaning to cosmetic renovations, we'll work together to elevate your home's value and create a tailored plan to maximize its potential on the market.

Services may include:

  • Staging
  • Deep-cleaning
  • Organizing
  • Cosmetic renovations
  • Decluttering
  • Landscaping
  • Painting

Work With Craig & Kecia

Craig Epstein and Kecia Clark are leading real estate agents in San Francisco, helping hundreds of buyers find their dream home in California.
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